Monday, November 3, 2014

Oh Ho Ho No

When we were children, my best friend and I co-founded a club devoted to Christmas. At its peak, there were a total of four members – the two of us and our little brothers. Meetings began in July or August. We sat on floors and discussed all things (minus anything having to do with religion) Christmas. We called it The Christmas Club. When I brought it up a few years ago, she declared it the best club she’s ever been in, and I feel the same way.

Larger society has piggybacked onto our childhood initiative and formed its own Christmas Club. One that’s not as sweet and innocent as ours. This adult takeover of The Christmas Club is too much of something good, like binge-eating your once-favorite food to the point where you rarely crave it.

My first “holiday” party invitation came a few days before Halloween and I made a face at it. Radio City Music Hall’s tree and lights have been up since last week - and got the face too. And some of these chain stores. I salute the retailers and organizations creative enough to come up with other fall marketing campaigns. (Here, I’m talking about non-pumpkin-themed fall campaigns because I haven’t decided what’s worse – the Christmas marketing movement or the pumpkin-spice one.)

Santas on the streets and Christmas songs on the airwaves in October. Tween me would have been thrilled, vindicated! Thirtysomething me: (1) asks what harm there is in everyone agreeing to wait a few more weeks (here, I’m talking about an official embargo); (2) prefers Thanksgiving to Christmas; and (3) wonders why so many people obsessively focus on the future, on what’s next instead of what’s now. 

1 comment:

  1. Such a sweet idea--Christmas Club for children. But--and I agree with you--such a terrible thing that marketing has taken over the Christmas spirit, and so in advance of Christmas. This year I started seeing Christmas decorations inside Macy's before Halloween. Please! It was bad enough when the Christmas advertising began before Thanksgiving--but Halloween? Really getting carried away.